WATTLELABS
Email and CRM audit

Earn what your list is already worth.

Flows, segments and deliverability audited against what your list should earn, then fixed in your account. The revenue is usually sitting in flows nobody has touched since setup.

Get your free AI Readiness Assessment How we work

What the engagement covers


01

Deliverability audit

Whether your email actually lands: domain reputation, authentication, list hygiene and inbox placement.

02

Flow rebuild

Welcome, abandoned checkout, post-purchase and win-back flows rebuilt against what buyers actually do.

03

Segmentation

Segments built from purchase behaviour so campaigns go to people likely to buy, not the whole list.

04

Measurement

Flow and campaign revenue tracked against the pre-engagement baseline, reported monthly in plain English.

Proof, not pitch decks

Abandoned-checkout mining came out of a real store's own list.

The flow logic and segmentation here were built running email for a $5m Australian D2C brand. Each system exists because a real store needed it, paid for itself, and kept running.

Common questions about email and CRM


We already have Klaviyo set up. What changes?

Most accounts run the default flows from launch day. The audit compares what your flows earn now against what your list and traffic should earn, and the gap sets the work.

Do you write the emails too?

Yes. Copy, structure and logic ship together, in your brand voice, in your account. Nothing is white-labelled.

Will this hurt our sender reputation?

The opposite. Deliverability is checked first, and list hygiene and authentication are fixed before volume changes, so reputation improves rather than degrades.

What does it cost?

Every engagement starts with the free AI Readiness Assessment so the quote is scoped to what will actually move revenue for you. No lock-in contracts.

Free assessment

Start with the free AI Readiness Assessment

One assessment covers all five services: foundations, automation, strategy, operations and AI visibility. You get a plain-English read on what we found and what we would do about it, usually within two business days.

Owner-operated. Your details go to one person, not a CRM sequence.